Social Media Strategist

Hi, I'm Natalie
Zelezny.

I build content strategies that grow audiences, deepen engagement, and connect brands with the people who matter most to them.

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Natalie Zelezny
8+ Years
10+ Industries
20+ Brands

About Me

Strategy that starts with people.

I'm a social media strategist with 8+ years of experience across agency, corporate, nonprofit, and entrepreneurial work.

I studied sociology before marketing, and that shapes everything about how I work. I think about audiences the way a researcher thinks about communities: what they care about, what earns their attention, what makes them share. That curiosity, backed by creative and analytical skills, is what I bring to every client.

I work across the full stack: strategy, brand voice, copy, content creation, and analytics.

Industries

B2B Nonprofit CPG Food and Beverage Health and Wellness Automotive Travel and Tourism Tech Personal Brand E-Commerce Real Estate
Education:
  • M.S. Marketing, Digital Communication | University of Colorado Denver
  • B.A. Sociology | Azusa Pacific University

Strategy & Creative

  • Content Strategy
  • Copywriting
  • Brand Voice
  • Community Management
  • Campaigns
  • Client Relations

Content Production

  • Video Production
  • Photography
  • Graphic Design
  • Short-form Video
  • Brand Identity

Platforms & Analytics

  • Social Media Management
  • GA4 & Reporting
  • Email Marketing
  • WordPress
  • Shopify

Tools

  • Meta Business Suite
  • Later
  • Hootsuite
  • Sprout Social
  • Canva
  • Adobe Creative Suite
  • DaVinci Resolve
  • CapCut
  • Google Analytics 4
  • SQL in progress
  • Tableau in progress

Selected Work

Clients & results.

Nicole Malachowski

Personal Brand · Public Speaking Bastion Agency

Nicole Malachowski

Doubled a public figure's audience in six months.

5.4MImpressions
22KNew followers
230KEngagements
Strategy Copywriting Short-form Video Graphic Design Reporting
View Case Study →
GROEBNER

B2B · Industrial Bastion Agency

GROEBNER

Social strategy for a B2B company through a CEO transition.

280%Engagement increase
11.3%Engagement rate
31.7%Follower growth
Strategy Copywriting Graphic Design Community Management Media Prep
View Case Study →
Melissa Data

Tech · Data · B2B SaaS Bastion Agency

Melissa Data

Built organic social strategy for a B2B data quality tech company.

$1M+Ad spend client won
⊕New vertical for Bastion
⟷End-to-end execution
Strategy Copywriting Video Editing Graphic Design Production Reporting
View Case Study →
King Taco

Food & Beverage Freelance

King Taco

Social strategy and content across three locations.

3Accounts managed
20%Engagement increase
✦Multi-channel execution
Strategy Copywriting Photography Video Email Marketing Print Design
View Case Study →
Boys and Girls Club of the Foothills

Nonprofit In-House

Boys & Girls Club of the Foothills

Built the marketing program over three years.

73%YoY donation growth
35%Engagement increase
25%Monthly donor growth
Strategy Brand Identity Multi-Channel Digital Fundraising Donor Comms Video
View Case Study →
Restorative Fitness

Health & Wellness Freelance

Restorative Fitness

Brand identity and content strategy for a personal trainer launching as a content creator.

4 yrsActive client brand
5Brand assets
"I love it!"Client feedback
Brand Identity Content Strategy Graphic Design
View Case Study →
Nozzle Bop Media

Marketing Consultancy Co-Founded

Nozzle Bop Media

My consultancy for contract and freelance work.

Brand Building Content Strategy Social Media Graphic Design
View Work →
The Drain Florist

Agriculture & E-Commerce Co-Founded

The Drain Florist

Brand and marketing lead for a co-founded aquaponics and rare plants business.

Brand Building Content Creation Community Building Graphic Design
View Work →

Let's Work Together.

Open to full-time roles, contract, and consulting. If my work resonates, let's talk.

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Natalie Zelezny

Social Media Strategist · Glendale, CA

About Work Email LinkedIn