I help brands find their voice on social and build strong communities that last.
About Me
I'm a social media strategist with almost a decade of experience across agency, nonprofit, and entrepreneurial work. I studied sociology before marketing, and it drives how I approach everything. I'm drawn to understanding how different groups of people think, what they respond to, and why.
I've managed social for a range of folk: a retired fighter pilot, a 60-year-old taco chain, and a B2B natural gas distributor. I even got to build a nonprofit marketing program that's still in effect to this day. Each one required a different playbook, and figuring that out is what I find most interesting.
I care about growth. I want my clients to get stronger in their social media presence, and I will make sure they are equipped with the tools they need. If you're looking for someone who'll do the work needed to deeply understand and connect to your community, let's talk.
Selected Work
Personal Brand · Public Speaking Bastion Agency
Doubled a public figure's audience in six months.
5.4M impressions22K new followers
B2B · Industrial Bastion Agency
280% engagement growth for a B2B industrial brand.
280% engagement increase31.7% follower growth
Tech · Data · B2B SaaS Bastion Agency
Pitched and built the strategy that helped win a new B2B SaaS account.
24hrs strategy to pitchNew vertical won for Bastion
Food & Beverage Freelance
Multi-location social strategy and content for an LA icon.
3 accounts managed20% engagement increase
Nonprofit In-House
Built a modern marketing program for a nonprofit in three years.
73% YoY donation growth35% engagement increase
Health & Wellness Freelance
Created the brand identity for a personal trainer turned content creator.
4 yrs active brand5 brand assets
Marketing Consultancy Co-Founded
A boutique consultancy for contract and freelance work.
The Details
Strategy & Creative
Content Production
Platforms & Analytics
Tools
Education