Social Media Strategist
Hi, I'm Natalie
Hi, I'm Natalie
Zelezny.
I help brands find their voice on social and build strong communities that last.
I help brands find their voice on social and build strong communities that last.
About Me
I'm a social media strategist with almost a decade of experience across agency, nonprofit, and entrepreneurial work. I studied sociology before marketing, and it shapes how I approach everything. I'm drawn to understanding how people think, what they respond to, and why.
I've managed social for a range of folk, including a retired fighter pilot, a 60-year-old taco chain, and a B2B natural gas distributor. Each one required a different playbook. Figuring that out is what I find most interesting.
If you're looking for someone who'll do the work to deeply understand your community, let's talk.
Selected Work
Personal Brand · Public Speaking Bastion Agency
Doubled a public figure's audience in six months.
5.4M impressions22K new followers
B2B · Industrial Bastion Agency
280% engagement growth for a B2B industrial brand.
280% engagement increase31.7% follower growth
Tech · Data · B2B SaaS Bastion Agency
Pitched and built the strategy that helped win a new B2B SaaS account.
24hrs strategy to pitchNew vertical won for Bastion
Food & Beverage Freelance
Multi-location social strategy and content for an LA icon.
3 accounts managed20% engagement increase
Nonprofit In-House
Built a modern marketing program for a nonprofit in three years.
73% YoY donation growth35% engagement increase
Health & Wellness Freelance
Created the brand identity for a personal trainer turned content creator.
4 yrs active brand5 brand assets
Agriculture & eCommerce Co-Founded
Built the brand, digital infrastructure, and content strategy for a sustainable aquaponics business.
5 platforms launchedFull brand built from scratch
Marketing Consultancy Co-Founded
Looking to hire on a contract basis? We offer strategy consultation, content creation, video production, and brand building.
The Details
Strategy & Creative
Content Production
Platforms & Analytics
Tools
Education